{"id":935,"date":"2025-04-24T05:24:14","date_gmt":"2025-04-24T05:24:14","guid":{"rendered":"https:\/\/eng.pdn.ac.lk\/mgn\/?page_id=935"},"modified":"2026-04-06T03:10:54","modified_gmt":"2026-04-06T03:10:54","slug":"ma5600-marketing-for-engineers","status":"publish","type":"page","link":"https:\/\/eng.pdn.ac.lk\/mgn\/ma5600-marketing-for-engineers\/","title":{"rendered":"MA5600 &#8211; Marketing for Engineers"},"content":{"rendered":"\n<p>&nbsp;<\/p>\n<p><style>\n        body {\n            font-family: Arial, sans-serif;\n            background-color: #f9f9f9;\n            margin: 0;\n            padding: 0 0px;\n        }\n        .container {\n            max-width: 1000px;\n            margin: 30px 0;\n            background-color: #fff;\n            padding: 20px;\n            box-shadow: 0 0 10px rgba(0,0,0,0.1);\n        }\n        h2 {\n            color: #800000;\n        }\n        h3 {\n            color: #000000\n        }\n        .section-title {\n            background-color: #fff8dc;\n            padding: 10px;\n            margin-top: 30px;\n            border-top: 2px solid #800000;\n            font-weight: bold;\n            font-size: 1.2em;\n            color: #800000;\n        }\n        .content-block {\n            margin-bottom: 20px;\n        }\n        ol {\n            padding-left: 40px;\n        }\n        li {\n            margin-bottom: 10px;\n        }\n        .bold {\n            font-weight: bold;\n        }\n        .grey-box {\n            background-color:#fff;\n            padding: 15px;\n        }\n        .table-section {\n            display: flex;\n            gap: 20px;\n            margin-top: 20px;\n        }\n        table {\n            border-collapse: collapse;\n            width: 60%;\n            background-color: #fff;\n        }\n        th, td {\n            border: 1px solid #ccc;\n            padding: 8px 12px;\n            text-align: left;\n        }\n        th {\n            background-color: #fff8dc;\n            color: #800000;\n        }\n        .half-table {\n            width: 48%;\n        }\n        .text-left {\n\t\ttext-align: left;\n\t}\n\n\t.text-right {\n    \t\ttext-align: right;\n\t}\n    <\/style><\/p>\n\n\n<p><strong>Credits:<\/strong> 3 <\/p>\n\n<p><strong>Pre-requisites:<\/strong> None <\/p>\n\n<p><strong>Core \/ Optional:<\/strong> Optional <\/p>\n\n<p><strong>Aim(s):<\/strong>To introduce necessary macroeconomics and microeconomics principles for engineering decision-making.<\/p>\n\n\n<p><strong>Intended Learning Outcomes: <\/p><\/strong>\n\n<ol>\n<li><strong>describe<\/strong> the key ideas that define the economic way of thinking.<\/li>\n<li><strong>analyse<\/strong> how demand and supply determine prices.<\/li>\n<li><strong>explain<\/strong> the relationship between a firm\u2019s output and costs.<\/li>\n<li><strong>analyse<\/strong> the impact of government interventions in markets.<\/li>\n<li><strong>analyse<\/strong> the effect of international trade on the microeconomics of organisations.<\/li>\n<li><strong>appraise<\/strong> economic effects on engineering projects.<\/li>\n<\/ol>\n\n\n<p><strong>Course Content (Only main topics &amp; subtopics):<\/p><\/strong>\n<ol>\n<li><strong>Basic Economic Concepts:<\/strong> Scarcity, thinking on the margin; opportunity cost; the power of trade; comparative advantage; production possibilities.<\/li>\n<li><strong>Allocation of Resources:<\/strong> Demand, supply, demand and supply shifters; equilibrium; elasticity; price ceilings and floors; the labour market.<\/li>\n<li><strong>Cost and Production:<\/strong> Profit and loss ratios; how much should a firm produce; production function.<\/li>\n<li><strong>Government and the Macroeconomy:<\/strong> Public goods and private goods; economics of environment; GDP; unemployment; inflation; the role of central banking; other measures of development system and welfare economics.<\/li>\n<li><strong>International Trade and Globalization:<\/strong> Trade between countries; growth of globalization; the role of free trade; multinational companies; foreign exchange and its impact on stability.<\/li>\n<li><strong>Group Project:<\/strong> Case Study Presentation.<\/li>\n<\/ol>\n\n\n<p><strong> Time Allocation:<\/p><\/strong>\n<table>\n<colgroup>\n        <col style=\"width:60%;\">\n        <col style=\"width:40%;\">\n        \n    <\/colgroup>\n<thead>\n<tr>\n<th>Learning component<\/th>\n<th class=\"text-right\">Hours<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Theory<\/td>\n<td class=\"text-right\">22<\/td>\n<\/tr>\n<tr>\n<td>Small group activities<\/td>\n<td class=\"text-right\">16<\/td>\n<\/tr>\n<tr>\n<td>Assignments<\/td>\n<td class=\"text-right\">18<\/td>\n<\/tr>\n<tr>\n<td>Practical<\/td>\n<td class=\"text-right\">&#8211;<\/td>\n<\/tr>\n<tr>\n<td>Independent Learning<\/td>\n<td class=\"text-right\">94<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<p><strong> Marks Allocation:<\/p><\/strong>\n<table>\n<colgroup>\n        <col style=\"width:60%;\">\n        <col style=\"width:40%;\">\n        \n    <\/colgroup>\n<thead>\n<tbody>\n<tr>\n<th>Assessment<\/th>\n<th class=\"text-right\">Percentage Marks<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Continuous Assessments\n<br>Small group Activities 20%, Group project 20%, Quizzes 10% <\/br><\/td>\n<td class=\"text-right\">50%<\/td>\n<\/tr>\n<tr>\n<td>Final Assessment<\/td>\n<td class=\"text-right\">50%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<p><strong>Recommended Reading: <\/p><\/strong>\n<ul>\n<li>Coaver, T. &amp; Takevie, A. (2015). Modern Principles of Economics, 3rd Edition, Worth Publishers, New York.<\/li>\n<li>Marko, M.S. (2021). Principles of Economics. Pearson Education, 9th Edition, Cengage, UK.<\/li>\n<li>Master, D., Koppock, L. and O\u2019Reale, B. (2016). Essentials of Economics. Norton &amp; Co.<\/li>\n<li>Parkh, M. (2010). Macroeconomics. Pearson Education, UK.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Credits: 3 Pre-requisites: None Core \/ Optional: Optional Aim(s):To introduce necessary macroeconomics and microeconomics principles for engineering decision-making. Intended Learning Outcomes: describe the key ideas that define the economic way of thinking. analyse how demand and supply determine prices. explain the relationship between a firm\u2019s output and costs. analyse the impact of government interventions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-935","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/pages\/935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/comments?post=935"}],"version-history":[{"count":18,"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/pages\/935\/revisions"}],"predecessor-version":[{"id":2873,"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/pages\/935\/revisions\/2873"}],"wp:attachment":[{"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/media?parent=935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}