{"id":860,"date":"2025-04-23T11:40:48","date_gmt":"2025-04-23T11:40:48","guid":{"rendered":"https:\/\/eng.pdn.ac.lk\/mgn\/?page_id=860"},"modified":"2026-03-06T06:31:56","modified_gmt":"2026-03-06T06:31:56","slug":"marketing-for-engineering-ma509","status":"publish","type":"page","link":"https:\/\/eng.pdn.ac.lk\/mgn\/marketing-for-engineering-ma509\/","title":{"rendered":"Marketing  for Engineering &#8211; MA509"},"content":{"rendered":"\n<p>&nbsp;<\/p>\n\n<p><style>\n        body {\n            font-family: Arial, sans-serif;\n            background-color: #f9f9f9;\n            margin: 0;\n            padding: 0 0px;\n        }\n        .container {\n            max-width: 1000px;\n            margin: 30px auto;\n            background-color: #fff;\n            padding: 20px;\n            box-shadow: 0 0 10px rgba(0,0,0,0.1);\n        }\n        h2 {\n            color: #800000;\n        }\n        .section-title {\n            background-color: #fff8dc;\n            padding: 10px;\n            margin-top: 30px;\n            border-top: 2px solid #800000;\n            font-weight: bold;\n            font-size: 1.2em;\n            color: #800000;\n        }\n        .content-block {\n            margin-bottom: 20px;\n        }\n        ol {\n            padding-left: 40px;\n        }\n        li {\n            margin-bottom: 10px;\n        }\n        .bold {\n            font-weight: bold;\n        }\n        .grey-box {\n            background-color:#fff;\n            padding: 15px;\n        }\n        .table-section {\n            display: flex;\n            gap: 20px;\n            margin-top: 20px;\n        }\n        table {\n            border-collapse: collapse;\n            width: 60%;\n            background-color: #fff;\n        }\n        th, td {\n            border: 1px solid #ccc;\n            padding: 8px 12px;\n            text-align: left;\n        }\n        th {\n            background-color: #fff8dc;\n            color: #800000;\n        }\n        .half-table {\n            width: 48%;\n        }\n\t.text-left {\n\t\ttext-align: left;\n\t}\n\n\t.text-right {\n    \t\ttext-align: right;\n\t}\n    <\/style><\/p>\n\n<p><strong>Credits:<\/strong> 2 <\/p>\n\n<p><strong>Pre-requisites:<\/strong> None <\/p>\n\n<p><strong>Compulsory \/ Optional:<\/strong> Compulsory for Mechanical Engineering with Business Track of Mechanical Engineering \/ Optional for Others <\/p>\n\n<p><strong>Aim(s):<\/strong> To introduce engineering students to basic marketing concepts and their applications. <\/p>\n\n<p><strong>Intended Learning Outcomes: <\/strong><\/p>\n<ol>\n<li>Describe basic marketing terminology and concepts.<\/li>\n<li>Explain the characteristics of consumers and businesses buyer behaviour.<\/li>\n<li>Explain market segmentation, targeting and positioning for a product or a service.<\/li>\n<li>Develop a marketing plan using the elements of marketing mix.<\/li>\n<\/ol>\n\n<p><strong>Course Content: <\/strong><\/p>\n<ol>\n<li>Introduction to Marketing: Scope of marketing; needs; wants and demands; elements of marketing mix; collecting analysing market data.<\/li>\n<li>Buyer Behaviour: Consumer buyer behaviour; business buyer behaviour.<\/li>\n<li>Segmentation Targeting and Positioning: Analysing marketing environment; bases of segmentation; selecting target segments; positioning the product.<\/li>\n<li>Products and Services: Goods and services; differentiating products; product life cycle; branding; building brand equity.<\/li>\n<li>Pricing: Considerations in setting initial price; adapting price.<\/li>\n<li>Promotions: Promotions mix; 5M&#8217;s in advertising; sales promotions; public relations; personal selling.<\/li>\n<li>Marketing Channels: Selecting marketing channels; retailing and wholesaling; franchising; managing channel conflict.<\/li>\n<\/ol>\n\n<p><strong> Time Allocation:<\/strong><\/p>\n<table>\n<colgroup>\n        <col style=\"width:50%;\">\n        <col style=\"width:50%;\">\n        \n    <\/colgroup>\n<thead>\n<tr>\n<th>Learning component<\/th>\n<th class=\"text-right\">Hours<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Lectures<\/td>\n<td class=\"text-right\">17<\/td>\n<\/tr>\n<tr>\n<td>Tutorials Small Group Discussion<\/td>\n<td class=\"text-right\">5<\/td>\n<\/tr>\n<tr>\n<td>Assignments<\/td>\n<td class=\"text-right\">16<\/td>\n<\/tr>\n<tr>\n<td>Independent Learning<\/td>\n<td class=\"text-right\">62<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<p><strong> Marks Allocation:<\/strong><\/p>\n<table>\n<colgroup>\n        <col style=\"width:50%;\">\n        <col style=\"width:50%;\">\n        \n    <\/colgroup>\n<thead>\n<tr>\n<th>Assessment<\/th>\n<th class=\"text-right\">Percentage Marks<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Small Group Activities \/ Case Studies \/ Assignments \/ Presentation<\/td>\n<td class=\"text-right\">50%<\/td>\n<\/tr>\n<tr>\n<td>End Semester Examination<\/td>\n<td class=\"text-right\">50%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Credits: 2 Pre-requisites: None Compulsory \/ Optional: Compulsory for Mechanical Engineering with Business Track of Mechanical Engineering \/ Optional for Others Aim(s): To introduce engineering students to basic marketing concepts and their applications. Intended Learning Outcomes: Describe basic marketing terminology and concepts. Explain the characteristics of consumers and businesses buyer behaviour. Explain market segmentation, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-860","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/pages\/860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/comments?post=860"}],"version-history":[{"count":10,"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/pages\/860\/revisions"}],"predecessor-version":[{"id":2795,"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/pages\/860\/revisions\/2795"}],"wp:attachment":[{"href":"https:\/\/eng.pdn.ac.lk\/mgn\/wp-json\/wp\/v2\/media?parent=860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}