Credits: 3

Pre-requisites: None

Core / Optional: Optional

Aim(s):To inspire and provide tools to start engineering ventures by recognising opportunities and overcoming challenges.

Intended Learning Outcomes:

1. explain : the value of generating ideas and converting them into business opportunities.
2. analyse: the financial and technological feasibility of a new venturethe financial and technological feasibility of a new venture.
3. analyse: the role of leadership and marketing in new ventures.
4. explain: the applicable laws for business ventures and intellectual property.
5. develop: a business plan for a new venture.

Course Content (Only main topics & subtopics):

1. Introduction to Entrepreneurship: Role of an entrepreneur in creating jobs and wealth; risks and rewards of starting a business.
2. Idea Generation and Feasibility Analysis: The idea to market process; market and competitive analysis; idea generation and creativity; technology to lower barriers; sustainability and green businesses.
3. Financial Analysis: Raising capital; venture capital; loans etc.; financial analysis and projections; cash management; duties and taxation.
4. Technology Strategy: Developing or adopting technology; acquiring technology; affiliation of technology.
5. Leadership and Management: Providing leadership, developing an organizational structure and culture; developing human resources, and delegating authority.
6. Marketing, Operations Sales and Distribution:Manufacturing or sourcing strategy; advertising and publicity; sales and distribution; online sales; retail sales; intermediaries.
7. Legal Framework for a Business: Sole proprietorships; partnerships and limited liability companies; registering a company; memorandum and articles of association; labour and industrial law.
8. Management of Intellectual Property: Forms of intellectual property; patents and its impact on the diffusion of technology.
9. Writing a Business Plan: Reasons for writing a business plan; outline of the plan; presenting the business plan to investors.
10. Group Project: Develop a business plan for a new venture.

Time Allocation:

Learning component	Hours
Theory	24
Small group activities	12
Assignments	18
Practical	–
Independent Learning	96

Marks Allocation:

Assessment	Percentage Marks
Continuous Assessments	50%
Final Assessment	50%

Recommended Reading:

• Allen, K. (2015). Launching New Ventures: An Entrepreneurial Approach. Cengage Learning.
• Barringer, B. R. (2015). Preparing Effective Business Plans (2nd edition). Pearson Press.
• Barringer, B. R. and Nelson, R. D. (2012). Entrepreneurship (4th Edition). Pearson.
• Evans, V. (2015). Writing a Business Plan (2nd Edition). Pearson.