Credits: 3
Pre-requisites: None
Core / Optional: Optional
Aim(s):To provide the necessary tools to develop communication skills for effective business operations and professional conduct as engineering managers.
Intended Learning Outcomes:
- analyse audience and related modes of communication for different situations.
- demonstrate communication skills in writing and presenting.
- apply communication skills in negotiating and conducting business meetings.
- use effective communication strategies for conflict handling and counselling.
- demonstrate communication skills in facing and conducting interviews.
Course Content (Only main topics & subtopics):
- Understanding Your Audience: Understanding yourself, perception, and getting to know your audiences.
- Different Communication Modes for Business Situations: Communication choices in businesses; techniques of communications; nonverbal communications; listening and critical thinking.
- Effective Writing for Business: Letters, memorandums; proposals; reports; volumes; text; and emails.
- Business Presentation: Preparation for presentations; presenting; use of presentation aids.
- Conducting Business Meetings: Agenda; the role of the chair and members; meeting minutes.
- Business Negotiations: Laying the groundwork, mutual gain and win-win situations; complex issues and ethics.
- Communications in Handling Stress, Conflict and Counselling: Controlling stress through communication, conflict handling, and decision making; manager as a counselor.
- Interviewing Skills: Facing interviews; conducting interviews.
Time Allocation:
| Learning component | Hours |
|---|---|
| Theory | 14 |
| Small group activities | 31 |
| Assignments | – |
| Practical | – |
| Independent Learning | 105 |
Marks Allocation:
| Assessment | Percentage Marks |
|---|---|
| Continuous Assessments | 50% |
| Final Assessment | 50% |
Recommended Reading:
- Locker, K. and Kaczmarek, S. (2003). Harvard Business Essentials: Business Communications. Harvard Business School Press.
- Malhotra, D. (2016). Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts. Pearson.
- Thill, J. V. and Courtland, L. B. (2017). Excellence in Business Communication. Pearson Education.
