MA5500 – Business Communication
Course Information
Semester
5
Course Code
MA5500
Course Name
Business Communication
Credit Value
3
Pre-requisites
None
Core/Optional
Optional
Hourly Breakdown
Theory
14
Small Group Activities
31
Practical
–
Assignment
–
Independent Learning
105
Course Aim
To provide the necessary tools to develop communication skills for effective business operations and professional conduct as engineering managers.
Intended Learning Outcomes
- analyse audience and related modes of communication for different situations.
- demonstrate communication skills in writing and presenting.
- apply communication skills in negotiating and conducting business meetings.
- use effective communication strategies for conflict handling and counselling.
- demonstrate communication skills in facing and conducting interviews.
Course Content (Only main topics & subtopics)
- Understanding Your Audience: Understanding yourself, perception, and getting to know your audiences.
- Different Communication Modes for Business Situations: Communication choices in businesses; techniques of communications; nonverbal communications; listening and critical thinking.
- Effective Writing for Business: Letters, memorandums; proposals; reports; volumes; text; and emails.
- Business Presentation: Preparation for presentations; presenting; use of presentation aids.
- Conducting Business Meetings: Agenda; the role of the chair and members; meeting minutes.
- Business Negotiations: Laying the groundwork, mutual gain and win-win situations; complex issues and ethics.
- Communications in Handling Stress, Conflict and Counselling: Controlling stress through communication, conflict handling, and decision making; manager as a counselor.
- Interviewing Skills: Facing interviews; conducting interviews.
Teaching/Learning Methods
- Lectures
- Student Based Activities
Assessment Strategy
Continuous Assessment 50% | Final Assessment 50% |
---|---|
Small Group Activities: 30%
Quizzes: 20%
|
Theory: 50%
Practical: –
Other: –
|
Recommended Reading
- Locker, K. and Kaczmarek, S. (2003). Harvard Business Essentials: Business Communications. Harvard Business School Press.
- Malhotra, D. (2016). Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts. Pearson.
- Thill, J. V. and Courtland, L. B. (2017). Excellence in Business Communication. Pearson Education.