Engineer as an Entrepreneur – MA 522 |
Credits 3
Pre-requisites – None
Compulsory / Optional - Compulsory for Mechanical Engineering with Business Track of Mechanical Engineering / Optional for Others
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Aim(s) |
To inspire students and provide them with tools to start engineering ventures by recognizing opportunities, pursuing them and overcoming challenges. |
Intended Learning Outcomes |
Explain the value of generating ideas and converting them into business opportunities.
Analyse the financial and technological feasibility of a new venture.
Explain how to acquire or develop the resources for a new venture.
Explain the applicable laws & documentation for creating an organization in Sri Lanka.
Develop a business plan for a new venture.
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Course Content |
Introduction to Entreneurship: Role of an entrepreneur in creating jobs and wealth; risks and rewards of starting a business.
Idea Generation and Feasibility Analysis: : Idea to market process; market and competitive analysis; idea generation and creativity; use of technology to lower barriers; sustainability and green businesses.
Financial Analysis: Raising capital; venture capital; loans etc.; financial analysis and projections; cash management; duties and taxation.
Writing a Business Plan: Reasons for writing a business plan; outline of plan; presenting the business plan to investors.
Marketing, Operations Sales and Distribution: Manufacturing or sourcing strategy; advertising and publicity; sales and distribution; online sales; retail sales; intermediaries.
Technology Strategy: Developing or adoption of technology; acquiring technology; diffusion of technology.
Legal Framework for a Business: Sole proprietorships; partnerships and limited liability companies; registering a company; memorandum and articles of association; labour law and industrial law.
Leadership and Management: Providing leadership; developing an organizational structure and culture; developing human resources and delegating authority.
Management of Intellectual Property: Forms of intellectual property ; patents and its impact on diffusion of technology.
Group Project: Develop a business plan for a new venture.
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