Engineer as an Entrepreneur – MA 522

Credits 3
Pre-requisites – None
Compulsory / Optional - Compulsory for Mechanical Engineering with Business Track of Mechanical Engineering / Optional for Others
Aim(s)
To inspire students and provide them with tools to start engineering ventures by recognizing opportunities, pursuing them and overcoming challenges.
Intended Learning Outcomes
  1. Explain the value of generating ideas and converting them into business opportunities.
  2. Analyse the financial and technological feasibility of a new venture.
  3. Explain how to acquire or develop the resources for a new venture.
  4. Explain the applicable laws & documentation for creating an organization in Sri Lanka.
  5. Develop a business plan for a new venture.
Course Content
  1. Introduction to Entreneurship:  Role of an entrepreneur in creating jobs and wealth; risks and rewards of starting a business.
  2. Idea Generation and Feasibility Analysis:  : Idea to market process; market and competitive analysis; idea generation and creativity; use of technology to lower barriers; sustainability and green businesses.
  3. Financial Analysis:  Raising capital; venture capital; loans etc.; financial analysis and projections; cash management; duties and taxation.
  4. Writing a Business Plan:  Reasons for writing a business plan; outline of plan; presenting the business plan to investors.
  5. Marketing, Operations Sales and Distribution:  Manufacturing or sourcing strategy; advertising and publicity; sales and distribution; online sales; retail sales; intermediaries.
  6. Technology Strategy:  Developing or adoption of technology; acquiring technology; diffusion of technology.
  7. Legal Framework for a Business:  Sole proprietorships; partnerships and limited liability companies; registering a company; memorandum and articles of association; labour law and industrial law.
  8. Leadership and Management:  Providing leadership; developing an organizational structure and culture; developing human resources and delegating authority.
  9. Management of Intellectual Property:  Forms of intellectual property ; patents and its impact on diffusion of technology.
  10. Group Project:  Develop a business plan for a new venture.


Time Allocation
Hours
Lectures
18
Tutorials Small Group Discussion
14
Assignments
26
Assessment
Percentage Marks
Small Group Activities / Case Studies / Assignments/ Presentation
60
End Semester Examination
40