Business Communication – MA503

Credits 3
Pre-requisites – None
Compulsory / Optional - Compulsory for Mechanical Engineering with Business Track of Mechanical Engineering / Optional for Others
Aim(s)
To provide the necessary tools to develop communication skills for effective business operations and professional conduct as engineering managers.
Intended Learning Outcomes
  1. Describe the importance of understanding the audience and shaping the message accordingly.
  2. Relate different communication modes for different situations and audiences.
  3. Apply effective communication skills in presenting, negotiating, business writing and conducting meetings.
  4. Apply effective communication skills to facing and conducting interviews.
Course Content
  1. Understanding Your Audience:  Understanding yourself; perception; getting to know your audience.
  2. Different Communication Modes for Business Situations:  Communication choices in businesses; techniques of communications; nonverbal communications; listening and critical thinking.
  3. Effective Writing for Business:  Letters and memorandums; proposals; reports; resume; text, email.
  4. Business Presentations:  Preparation for presentations; presenting; use of presentation aids.
  5. Conducting Business Meetings:  Agenda; role of the chair and members; meeting minutes.
  6. Business Negotiations:  Laying the ground work; mutual gain and win-win situations; difficult issues and ethics.
  7. Communications in Handling Stress, Conflict and Counseling:  Controlling stress through communication; conflict handling and decision making; manager as a counselor.
  8. Interviewing Skills:  Facing interviews; conducting interviews.


Time Allocation
Hours
Lectures
9
Tutorials Small Group Discussion
31
Assignments
10
Assessment
Percentage Marks
Small Group Activities / Case Studies / Assignments/ Presentation
60
End Semester Examination
40